Aerial view of a Greek beach with sun umbrellas
Company Profile Athens — Greece

LH Group

Fashion Retail · Wholesale · E-commerce

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Introduction

About
LH Group

LH Group is a leading, privately owned group of companies with over 50 years of experience and specialisation in Fashion Retail, Wholesale and E-commerce.

Through selective distribution, the group successfully represents some of the most iconic international brands in the luxury and premium fashion sector within the Greek and Cypriot markets — with a 360° perspective of the fashion industry, spanning Retail, Wholesale and Digital to Production, Marketing and PR.

LH Group has invested in a group of professionals who work collectively as a team to achieve results that reflect the performance and evolution of the brands that are part of its portfolio.

LH Group boutique storefront
Selective distribution — Greece & Cyprus

The Group

Pillars

1

LH Group

  • Privately owned
  • Self financed
2

Retail Network

  • Franchise stores
  • Luxury multi-brands
3

Wholesale Network

  • 30 years of experience
  • 300+ wholesale accounts
4

Marketing & PR

  • In-house team
  • Outsourced consultants for constant development
5

Production

  • 2 privately owned factories
6

Real Estate

  • More than 73% privately owned buildings
7

Energy Self-Sufficiency

  • Two privately owned photovoltaic stations
  • Nearly 100% energy independence across 40 retail stores & 2 headquarters
  • Zero CO₂ emissions

Figures

0+

Stores

0

Employees

0

Years of experience in fashion

0K+

Client database

Network

Retail

By mixing its local market expertise and extensive knowledge of the fashion industry, the group follows a selective distribution strategy to invest holistically in each brand and achieve sustainable growth through elevated positioning in the most important commercial hubs of the country.

42

Multibrand boutiques in Greece & Cyprus

14

Monobrand franchise stores

2

Outlet malls

42

Lapin House

Multibrand boutiques in Greece & Cyprus

One of the largest premium and luxury multibrand store chains in Europe — Lapin House boutique stores and Lapin Magicland destination stores.

Lapin House boutique store Lapin Magicland destination store interior
3

Ralph Lauren

Franchise stores

Ralph Lauren and Polo Ralph Lauren monobrand stores in prime locations.

  • Ralph Lauren, Kifisia
  • Polo Ralph Lauren, Astir Marina
  • Polo Ralph Lauren, Athens
Ralph Lauren boutique interior
10

Vilebrequin

Franchise stores

A network of Vilebrequin boutiques across Greece’s most iconic resort and city destinations.

  • Nammos
  • Astir Beach
  • Paros
  • Sani Resort
  • Golden Hall
  • McArthurGlen
  • Kifisia
  • Glyfada
  • Airport
  • King George
Vilebrequin boutique storefront
1

Paul & Shark

Franchise store

Paul & Shark monobrand franchise store.

2

Outlet Malls

Empoli Outlet
  • Empoli Outlet, Peristeri
  • Empoli Outlet, N. Ionia
Empoli Outlet mall exterior
3

Pop Up Concepts

Pop up store concepts
  • Loriot
  • Loriot Kiosk
  • The Giftshop by Loriot
Loriot pop up store concept

Network

Wholesale

30 years of experience and long-term partnerships with key wholesale accounts — from boutiques and trend-making concept stores to multi-brand chains and department stores across Greece and Cyprus.

0+

Wholesale accounts in Greece & Cyprus

Adult

Menswear & womenswear — iconic international luxury and premium fashion brands distributed selectively across the market.

Kids

Kidswear — the leading portfolio of premium and luxury children’s fashion brands in the Greek and Cypriot markets.

Investments

Real Estate

Another important activity of the group is commercial real estate investment, focused on generating profit through rental income or capital gains from commercial spaces in the most important commercial neighbourhoods in Greece and Cyprus.

0%

Of retail buildings privately owned

Privately owned commercial building

Sustainability

Privately owned photovoltaic station

Energy Self‑Sufficiency

We are perhaps the only fashion company in Greece with such an extensive retail network that has achieved near-complete energy self-sufficiency across its physical stores and offices. As part of our ongoing commitment to progress and responsibility, we have made a significant investment in a sustainable and holistic operating system based on green energy — powered by two privately owned photovoltaic stations.

0%

Energy self-sufficiency

0%

CO₂ emissions

In-house team

Marketing & PR

An in-house team of marketing and communication professionals proposes, creates and implements activities across every channel, following each brand’s commercial strategy.

1

Influencer Marketing

  • Paid collaborations
  • Barter collaborations
  • Seeding
  • Gifting
2

Media & Press

  • Press ads
  • Editorials
  • Stylists
  • Press releases
3

Events

  • Experiential events
  • Private VIC dinners
4

Special Collaborations

  • Brand partnerships
  • Capsule collections
  • Co-branded products
  • Limited-edition releases
  • Creative collaborations with artists & designers
5

In-store Experiences

  • Visual merchandising
  • Window displays
  • In-store activations
  • Pop-ups & shop-in-shops
  • Cubes
6

Digital Marketing

  • Newsletters & SMS
  • Drive to store campaigns
7

OOH

  • Out-of-home campaigns

Selected work

Events & Activations

Ralph Lauren store opening event
Ralph Lauren Opening Store opening · Athens, 2023
A Very Ralph movie night private screening
A Very Ralph Movie Night Polo Ralph Lauren · Grande Bretagne, Athens, 2022
Vilebrequin disco party on an Athens rooftop
Mama Mia Here We Go Vilebrequin · Rooftop, Athens, 2025
Banana Moon pool party
A Banana Moon World Banana Moon · Four Seasons, Athens, 2025
Vilebrequin x Mary Katrantzou on-board experience
Vilebrequin × Mary Katrantzou On-board experience · Astir Marina
Vilebrequin La Plage beach takeover in Elounda
Vilebrequin La Plage Beach takeover · Elounda, Crete
Vilebrequin Greek limited edition campaign
Greek Limited Edition Vilebrequin · Every year
Ralph Lauren in-store cart activation
Ralph Lauren Cart In-store activation · SS26

Get in touch

Contact

Headquarters
Achaias 2 & Troizinias Street
145 64 Kifisia, Greece
+30 210 8003157
Katerina Papaioannou — CEO
k_papaioannou@lapinhouse.com
+30 698 779 8073
Agni Tranou — Business Development
a.tranou@lapinhouse.com
+30 695 505 0344